Pure & Sure

Saunf (Fennel Seeds)

₹120.00(₹1.20 per gram)

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Single-ingredient

Our verdict Clean

One ingredient, undyed and unsweetened.

Pack size · 100g

Size 100g

Whole fennel seed, plain. The colour is a dull sage green shading to brown, which is what unwashed and undyed fennel actually looks like — the bright emerald seed sold as a mouth freshener has usually been coloured, and often sugar-coated too. This is the culinary kind: sweet and faintly aniseed, good crushed into a curry base, steeped as tea, or chewed after a meal on its own. It is steam-sterilised too.

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₹120.00

Why we picked it

One ingredient — plain, undyed fennel seed.
Natural dull green-brown rather than the brighter green that comes from dye.
Sold plain rather than sugar-coated as mukhwas, so it stays a spice rather than a confection.

Buying guide

What to look for in Fennel Seeds?

Buy whole where you can. Whole spice you can inspect; powder is easy to pad out with starch, husk or chalk.

Rub a pinch between wet palms. Colour that lifts onto skin means added dye. Metanil yellow, lead chromate and Sudan dyes are all documented in Indian spice.

A single-ingredient list is the whole point. Anti-caking agents and 'permitted colour' both signal processing you do not need.

Steam sterilisation is the clean way to reduce microbes. Irradiation and fumigation are not always declared.

Swipe · 4 pointers

What's inside

Organic fennel seeds (100%)

Single ingredient

Whole seed, nothing added.

No added colour

Not used

This matters more in fennel than in most spices: synthetic green dyes are used to make dull seed look fresher.

No sugar coating

Not used

This is plain culinary fennel, not the sweetened, coloured mukhwas sold as a mouth freshener.

Steam sterilisation (process, not an ingredient)

Process note

Steam-sterilised for microbial safety rather than fumigated or chemically treated.

Pure & Sure Saunf vs other fennel seeds

What to compare	Purepicked	Regular fennel seeds
Ingredient list	Fennel seeds only	Sugar and added colour are common
Colour	Natural dull green-brown	Often dyed a brighter green
Form	Plain whole seed	Frequently sold sugar-coated as mukhwas
Treatment	Steam-sterilised	Fumigation is common in the bulk spice trade and never appears on a label
Farming	Certified organic, PGS processor code	Conventional, with no residue data published

How to use it

Chew a small spoonful on its own after a meal
Steep a teaspoon in hot water for a few minutes for fennel tea
Crush or dry-roast lightly before adding to curry bases and masalas
Use whole in pickles, breads and Indian sweets

Is it for you?

Good for

Fennel tea and infusions

Curry bases, spice blends and pickles

Baking, breads and Indian sweets

Avoid if

Anyone wanting sweetened, coloured mukhwas — this is plain seed

Product details

Sold by: Purepicked
Brand: Pure & Sure
Net quantity: 100 g
Type: Whole Spices

Also on the label

UndyedUnsweetenedZero additives

Questions people ask

Why is this fennel dull green-brown, not bright green?

It is undyed. Plain fennel is a dull sage green shading to brown; the bright emerald seed sold as mouth freshener has usually been coloured.

Is it sweetened like mukhwas?

No. It is plain culinary fennel seed, with no sugar coating and nothing added.

How can I use it?

Chew a small spoonful after a meal, steep a teaspoon in hot water for fennel tea, crush or lightly dry-roast it for curry bases, or use it whole in pickles, breads and sweets.

Is it lab tested?

No product-level lab report is attached to this listing yet. It is steam-sterilised and certified organic.

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