purepicked is a clean-label curator for food and grocery products. We don’t manufacture anything — we select products from other brands, screen them against India’s food safety and labelling regulations (FSSAI), and only list the ones that hold up.

Every product goes through the same screening:

• We read the ingredient list for undisclosed additives, processing aids, or ingredients outside FSSAI’s permitted limits for that category.
• We check available lab reports against FSSAI’s contaminant and residue standards.
• We verify that any claim on the label — organic, cold-pressed, no added sugar, A2 — actually meets the regulatory bar to use that word.

Products that don’t pass don’t get listed. Not everything made the cut.

If it’s on the site, it passed. There’s no separate tier — we don’t list a product we haven’t screened.

What that screening covers is the ingredient list, the label claims, and whatever lab data the brand has shared with us at the time of listing. It isn’t a medical claim and it isn’t a government certification. We’d still say check the pack for anything the brand has changed since.

Where we have a report for a product, it’s on that product’s page.

We’re straight with you about the rest: not every product has been through a lab yet. Getting the full range independently tested is under way, and reports go up as they come back. Until a product has one, what stands behind it is our own verification — the ingredient and label screening above. That’s useful, but a lab test is a lab test, and we’d rather tell you which one you’re looking at than blur the two.

Want the report for something specific? Email care@purepicked.store and we’ll send what we have, or tell you where that product sits.

No. purepicked curates and sells products made by other, independently owned brands. The brand name is shown on every product page, and that brand is responsible for the manufacturing, packaging, and regulatory compliance of their own product.

Pan-India. Delhi NCR gets hyperlocal delivery; the rest of India is served by our logistics partners. What’s actually available for your address is shown at checkout, before you pay.

Full detail: Shipping policy.

• Delhi NCR — hyperlocal, typically 2–3 hours, with same-day and next-day slot options.
• Rest of India — typically 2–3 days via our delivery partners.

Yes, on orders of ₹999 or more. That covers convenience and handling too — nothing extra is added at the end.

Orders below ₹999 may attract a delivery charge. Any applicable charge is shown at checkout before you pay.

Full detail: Shipping policy.

Yes. Delivery is slot-based — you pick your preferred slot at checkout. Depending on availability, delivery can be as early as 4 hours from placing the order, or scheduled up to two days out.

Yes — you’ll get a confirmation by email or SMS with your expected delivery window as soon as you place the order.

Occasionally weather or traffic restrictions hold a delivery up. Our team packs and handles every order carefully to keep products fresh, and we do our best to hit the window you chose.

If your order is running late, message us on WhatsApp or email care@purepicked.store and we’ll track it and tell you where it is.

Storage instructions and the best-before or use-by date are printed on every pack — those are the ones to follow, since they’re set by the brand that made the product and vary by batch.

As a general rule: cold-pressed oils, ghee and stone-ground attas keep best away from heat and direct light; anything fresh or perishable goes straight into the fridge on arrival. Products that spoil after delivery through storage aren’t covered by our returns policy, so it’s worth unpacking promptly.

Yes. We put together bulk orders and curated gift boxes for festivals, corporate gifting and events.

Tell us the occasion, rough quantity and budget at care@purepicked.store or on WhatsApp, and we’ll come back with options.

Payments run through Razorpay, so you can pay by:

• UPI — GPay, PhonePe, Paytm and any other UPI app
• Credit and debit cards
• Net banking
• Wallets

Cash on delivery is not available — orders are paid for at checkout.

Payments are handled by Razorpay, a PCI-DSS compliant payment gateway. Your card and banking details are entered on their systems, not ours — we never see or store them.

Yes, if the item arrived damaged or leaking, is defective, spoiled or past its date, is the wrong item, or is missing from your order. We don’t offer product exchanges.

Email care@purepicked.store or message +91 87967 99735 as soon as you notice.

Full detail: Returns & Refunds policy.

• Fresh & perishable (bakery, fruit, vegetables, fresh meat, eggs, cheese) — within 24 hours of delivery.
• Everything else (pantry, packaged, non-perishable) — within 48 hours of delivery.

In both cases the product should be in its original packaging and condition.

Once approved, the amount goes back to your original payment method within 5–7 working days, depending on how quickly our payment partner processes it.

We don’t issue store credit or credit notes in place of a refund.

• Your order number, or any other proof of purchase
• The product in its original packaging and condition
• A photo of the issue, where it’s something we can see

A few things. Perishables reported after 24 hours (or anything else after 48), items opened or part-used with no quality fault, personal care items and soaps once the seal is broken, and anything that spoiled after delivery through storage.

Worth separating out: not liking a product is different from a product being faulty. Real food varies batch to batch, and unrefined things often taste unfamiliar at first. If you think something is genuinely wrong with what arrived, tell us and we’ll look at it.

Full detail: Returns & Refunds policy.