Why we picked it
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Salem is the variety turmeric is named for, and this is sold as that rather than as generic haldi.
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A one-ingredient label with nothing to decode.
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Turmeric is among the most adulterated spices in India, so a named variety and a short list do real work here.
What to look for in Turmeric Powder?
What to look for in Turmeric Powder?
- 01Buy whole where you can. Whole spice you can inspect; powder is easy to pad out with starch, husk or chalk.
- 02Rub a pinch between wet palms. Colour that lifts onto skin means added dye. Metanil yellow, lead chromate and Sudan dyes are all documented in Indian spice.
- 03A single-ingredient list is the whole point. Anti-caking agents and 'permitted colour' both signal processing you do not need.
- 04Steam sterilisation is the clean way to reduce microbes. Irradiation and fumigation are not always declared.
- 05Bright, uniform yellow is a warning in turmeric. Lead chromate is used to brighten cheap powder and is a serious contaminant.
What's inside
Ground turmeric rhizome, with no filler, no anti-caking agent and no added colour. Salem is the variety.
This is the one that matters. Lead chromate is used illegally to brighten dull turmeric and is the most serious documented adulterant in the spice.
The other banned dye used to lift turmeric's colour.
Turmeric powder is bulked out with rice flour, starch and chalk in the wider market.
Two Brothers Salem Haldi Powder vs other turmeric powders
| What to compare | Purepicked | Regular turmeric powder |
|---|---|---|
| Ingredient list | Turmeric only | Often bulked with starch, rice flour or chalk |
| Variety | Salem | Usually sold as generic turmeric with no variety named |
| Colour | Natural, nothing added | Lead chromate is a documented adulterant |
How to use it
- Everyday cooking — curries, dals, sabzis
- Turmeric milk (haldi doodh)
- Marinades and spice blends
Is it for you?
Good for
Everyday household cooking — curries, dals and sabzis
Turmeric milk, kadha and warm drinks
Marinades and homemade spice blends
Anyone who wants the variety named rather than just organic turmeric
Avoid if
Anyone expecting a uniform electric-yellow powder — undyed turmeric is duller and varies by batch
Cooks who want turmeric to add flavour rather than colour — it colours far more than it tastes
Blood-thinner users, who are usually told to keep turmeric to culinary amounts
Product details
- Sold by
- Purepicked
- Brand
- Two Brothers India Farms
- Net quantity
- 100 g
- Type
- Ground Spices
Questions people ask
Why is this turmeric duller than the bright yellow I'm used to?
Nothing is added to brighten it. Undyed turmeric is duller and varies in colour from batch to batch; that is expected, not a fault.
What's in the pack?
Only ground turmeric of the Salem variety. No filler, no anti-caking agent and no added colour.
How long does it keep?
It is good for a year from the date of packing.
Is it gluten-free?
Yes, turmeric is gluten-free by nature and nothing else is in the pack.
Is it lab tested?
No lab report is on file yet, and there is no curcumin figure either. We say so on the page rather than imply otherwise.
Still unsure? Ask us on WhatsApp