Pure & Sure

Red Poha (Beaten Rice)

₹95.00(₹0.19 per gram)

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Size 500g

Single-ingredientHigh fibreZero additivesUnbleachedSteam-sterilisedBran retained

Clean

One ingredient with the bran left on.

Reviewed by PurePicked

Red rice flattened into flakes with the bran left on, which is the whole point of it. That reddish-brown layer is what a white poha has had milled away, and it carries the fibre, the faint nuttiness and the firmer bite. The flakes take a little longer to soften than white poha and hold their shape better in the pan, so an upma made with them stays separate rather than turning to paste.

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₹95.00

Why We Like It

The bran is still on, the fibre figure on the panel backs it up, and there is one ingredient behind it.
The red colour is the bran layer left on rather than milled away.
6.3 g of fibre per 100 g.

Ingredients

Organic red beaten rice (100%)

Single ingredient

Red rice flattened into flakes, with nothing added.

Bran retained

Processing note

The red colour is the bran layer, left on rather than milled away; it is where the fibre and the nuttiness come from.

No bleaching agent

Brand states no bleaching or chemical polishing

The practices that would strip exactly the layer this product is sold for.

No added colour or preservative

Not used

None declared; the colour is the grain's own.

Steam sterilisation (process, not an ingredient)

Process note

Brand states the flakes are steam-sterilised for microbial safety rather than chemically treated.

Nutrition factsPer 100g

Energy kcal: 330 kcal
Protein g: 5.3 g
Carbohydrate g: 74 g
Total sugars g: 0 g
Added sugars g: Not declared
Dietary fibre g: 6.3 g
Total fat g: 1.1 g
Saturated fat g: 0 g
Trans fat g: Not declared
Cholesterol mg: Not declared
Salt g: 0.02 g

Pure & Sure Red Poha versus other pohas

What to compare	Purepicked	Regular white poha
Grain	Red rice with the bran left on	White rice, bran milled away
Colour	The grain's own bran colour	Whitened; bleaching is used on dull flakes and never appears on a label
Treatment	Steam-sterilised	Method rarely stated
Texture	Firmer, holds its shape	Softer, collapses more easily

Is It For You?

Good for

Aval upma, poha upma and quick breakfasts

Chivda and roasted snack mixes

High-fibre everyday eating

Avoid if

Anyone expecting white poha's softness — red poha stays firmer and takes longer to soften

Cooks who want the flakes to disappear into the dish; the bran keeps them distinct and nutty

Buyers expecting a pale, uniform flake — the red is the bran and it varies by batch

How to use

Rinse in a colander under running water for thirty to forty seconds, a little longer than white poha

Rest five to ten minutes to let the flakes swell; do not soak in standing water

Temper mustard seeds, curry leaves and onion, then fold the flakes through on low heat

For chivda, dry-roast until crisp before adding nuts and seasoning

What to look for in Red Poha?

Poha is flattened rice, so everything true of rice applies: the whiter it is, the more bran was polished away.

Red poha keeps its bran; white poha does not. Colour here is information, not decoration.

Some poha is bleached to look whiter and more uniform. Natural poha varies slightly flake to flake.

Poha picks up odours and moisture quickly. Buy sealed packs rather than loose, and finish them reasonably fast.