
Why We Like It
- Cold-pressed sunflower oil, no palm, no TBHQ, no MSG and no colour.
- Eight ingredients, rather than an oil blend and a premix.
- Sugar sits fourth on a list of eight, at 4.5 g per 100 g.
Ingredients
Organic white beaten rice
The basePoha, the same refined white flakes the brand sells on its own. Light rather than wholegrain.
Organic roasted channa
NoteRoasted gram for crunch and a little protein.
Organic groundnut
NotePeanut, third on the list and so present in quantity. A major allergen.
Organic sugar
Fourth on the list — the 'sweet' half of sweet-and-saltTotal sugars and added sugars are both 4.5 g, so all the sugar here is added.
Organic chilli and curry leaves
NoteThe savoury side, from real spice and leaf rather than a seasoning premix.
Organic cold-pressed sunflower oil
The frying mediumPackaged namkeen usually uses palm oil or a blended vegetable oil.
Salt
SeasoningSalt is a mineral and cannot be certified organic.
Not present
No preservative, no TBHQ, no MSG or flavour enhancer and no artificial colourAll standard in this aisle.
Nutrition factsPer 100g
- Energy kcal
- 443 kcal
- Protein g
- 8.9 g
- Carbohydrate g
- 68 g
- Total sugars g
- 4.5 g
- Added sugars g
- 4.5 g
- Dietary fibre g
- 5.3 g
- Total fat g
- 22.1 g
- Saturated fat g
- 13.8 g
- Trans fat g
- 0 g
- Cholesterol mg
- 0 mg
- Salt g
- 1.22 g
Pure & Sure Sweet & Salt Chiwda versus other chiwdas
| What to compare | Purepicked | Regular chiwda |
|---|---|---|
| Ingredient list | Eight ingredients | Often oil blends and premixes |
| Frying oil | Cold-pressed sunflower oil | Palm oil or 'edible vegetable oil' |
| Preservative | None | TBHQ (INS 319) common |
| Flavour enhancer | None | MSG (INS 621) common |
Is It For You?
Good for
Tea-time and evening snacking
Office drawers and travel
Bhel and chaat mixes
Sprinkled over salads for crunch
Avoid if
Anyone with a peanut allergy
How to use
Eat straight from the pack with chai or coffee
Fold into bhel with onion, tomato and chutney
Scatter over a salad or a bowl of curd rice for crunch
Reseal tightly after opening; the flakes go soft within days in humidity
What to look for in Chiwda?
Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.
Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.
TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.
MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.