
Why we picked it
-
Cold-pressed sunflower oil, no palm, no TBHQ, no MSG and no colour.
-
Eight ingredients, rather than an oil blend and a premix.
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Sugar sits fourth on a list of eight, at 4.5 g per 100 g.
What to look for in Chiwda?
What to look for in Chiwda?
- 01Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.
- 02Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.
- 03TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.
- 04MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.
What's inside
Poha, the same refined white flakes the brand sells on its own. Light rather than wholegrain.
Roasted gram for crunch and a little protein.
Peanut, third on the list and so present in quantity. A major allergen.
Total sugars and added sugars are both 4.5 g, so all the sugar here is added.
The savoury side, from real spice and leaf rather than a seasoning premix.
Packaged namkeen usually uses palm oil or a blended vegetable oil.
Salt is a mineral and cannot be certified organic.
All standard in this aisle.
Pure & Sure Sweet & Salt Chiwda vs other chiwdas
| What to compare | Purepicked | Regular chiwda |
|---|---|---|
| Ingredient list | Eight ingredients | Often oil blends and premixes |
| Frying oil | Cold-pressed sunflower oil | Palm oil or 'edible vegetable oil' |
| Preservative | None | TBHQ (INS 319) common |
| Flavour enhancer | None | MSG (INS 621) common |
Nutrition facts · per 100 g
- Energy
- 443 kcal
- Protein
- 8.9 g
- Carbohydrate
- 68 g
- Total sugars
- 4.5 g
- Added sugars
- 4.5 g
- Dietary fibre
- 5.3 g
- Total fat
- 22.1 g
- Saturated fat
- 13.8 g
- Trans fat
- 0 g
- Cholesterol
- 0 mg
- Salt
- 1.22 g
How to use it
- Eat straight from the pack with chai or coffee
- Fold into bhel with onion, tomato and chutney
- Scatter over a salad or a bowl of curd rice for crunch
- Reseal tightly after opening; the flakes go soft within days in humidity
Is it for you?
Good for
Tea-time and evening snacking
Office drawers and travel
Bhel and chaat mixes
Sprinkled over salads for crunch
Avoid if
Anyone with a peanut allergy
Product details
- Sold by
- Purepicked
- Brand
- Pure & Sure
- Net quantity
- 100 g
- Type
- Namkeen
Also on the label
Questions people ask
Does this chiwda contain peanuts?
Yes. Organic groundnut is third on the ingredient list, so it is present in quantity. Avoid it if you have a peanut allergy.
Why is it called sweet and salt?
Organic sugar is fourth of eight ingredients, set against salt, chilli and curry leaves. It has 4.5 g sugar per 100 g, and all of it is added.
What is the base and what is it fried in?
The base is organic white beaten rice (poha) with roasted chana and groundnut. It is fried in organic cold-pressed sunflower oil, with no palm oil.
Are there any preservatives or flavour enhancers?
No. There is no preservative, TBHQ, MSG or flavour enhancer and no artificial colour.
How do I keep it crunchy?
Reseal the pack tightly after opening. The flakes go soft within days in humidity.
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