
Why We Like It
- Certified organic cultivation, so no synthetic pesticides or fertilisers went on the cane.
- Sulphurless, where sulphitation is the common Indian route to bright white sugar, so this one sits a shade off-white.
- Nutrition is plain about what it is: 100 g of sugar per 100 g.
- A QR code and processor code on the pack lead back to the source.
Ingredients
Organic sugar (100%)
Single ingredientCane sugar from certified organic sugarcane, with nothing added.
No sulphur dioxide
SulphurlessMost white sugar sold in India goes through a sulphitation step to bleach it bright white. Residual sulphur is the usual reason to look for an alternative.
No added colour or anti-caking agent
Not usedFree-flow agents turn up in some packaged sugars; there is none here.
Nutrition factsPer 100g
- Energy kcal
- 402 kcal
- Protein g
- 0 g
- Carbohydrate g
- 100 g
- Total sugars g
- 100 g
- Added sugars g
- 0 g
- Dietary fibre g
- 0 g
- Total fat g
- 0 g
- Saturated fat g
- 0 g
- Trans fat g
- 0 g
- Cholesterol mg
- 0 mg
- Salt g
- 0 g
Pure & Sure Sulphurless Sugar versus other sugars
| What to compare | Purepicked | Regular white sugar |
|---|---|---|
| Processing | Sulphurless | Sulphitation is the common Indian route to bright white sugar, and never appears on a label |
| Farming | Certified organic, with a PGS processor code | Conventional cultivation |
| Additives | None | Anti-caking and free-flow agents are used in some packaged sugars |
| Traceability | QR code and processor code back to the source | Rarely offered |
Is It For You?
Good for
Tea, coffee and everyday beverages
Baking, where sugar behaviour needs to be predictable
Sweets and desserts
Jams, syrups and preserves
Avoid if
Anyone looking for a low-calorie or low-GI sweetener — this is sugar, and behaves like sugar
Buyers who want an unrefined sweetener with molasses character; this is clean white sugar
Strict vegan buyers — cane sugar is decolourised with bone char in some refineries
How to use
Use one-for-one anywhere a recipe calls for white or caster sugar
Dissolves cleanly in hot and cold drinks without clouding
Behaves predictably in baking, where sugar affects browning and texture as much as sweetness
Good for jams, syrups and preserves that need a neutral sweetener
What to look for in Sugar?
Sulphur dioxide is used to bleach sugar bright white. Sulphurless sugar is a shade off-white, and that is the honest colour.
'Brown sugar' is usually refined white sugar with molasses added back. Genuinely unrefined sugar carries its molasses from the start.
The ingredient list should name one sugar. Anti-caking agents and added colour are both used in this category and both have to be declared.
Unrefined and alternative sugars are still sugar. A lower glycaemic index does not make them diabetic-safe.