Pure & Sure

Red Rice

₹189.00(₹0.18 per gram)

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Size 1kg

Single-ingredient

CLEANSingle clean ingredient.

Wholegrain red rice with the bran left on, one ingredient, nothing polished away. The colour is the bran itself, and it is what gives this rice its nutty taste and firm chew — cook it like white rice and you will be disappointed, because it wants more water and more time. It suits dishes where the grain should hold its shape: salads, pilafs, curd rice with texture, or simply alongside a sambar. Because the bran carries oil, it keeps less well than polished rice.

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₹189.00

Why We Like It

The bran is on, nothing has been bleached or polished, and the ingredient list is one line.
Steam-sterilised rather than chemically treated.
Wholegrain, so it cooks longer and chewier than white rice — that is the bran doing its job.

Ingredients

Organic red rice (100%)

Single ingredient

Wholegrain rice with the red bran layer intact, nothing added.

Bran retained

Processing note

The red colour is the bran, and it is where the fibre and the nutty chew come from. Milling it off would leave ordinary white rice.

No bleaching or chemical polishing

Brand states neither is used

Polishing is what turns a red or brown rice into a white one, and talc and oil have both been used in the trade for shine.

Steam sterilisation (process, not an ingredient)

Process note

Brand states each batch is steam-sterilised for microbial safety rather than chemically treated.

Nutrition factsPer 100g

Energy kcal: 288 kcal
Protein g: 6.1 g
Carbohydrate g: 67 g
Total sugars g: 1.0 g
Added sugars g: Not declared
Dietary fibre g: 3.0 g
Total fat g: 2.0 g
Saturated fat g: 0.39 g
Trans fat g: Not declared
Cholesterol mg: Not declared
Salt g: 0 g

Pure & Sure Red Rice versus other rices

What to compare	Purepicked	Regular white rice
Milling	Wholegrain, bran intact	Fully polished, bran removed
Colour	Red bran layer	Uniform white
Cooking	Longer, more water, chewier	Quick and soft
Farming	Certified organic, PGS processor code on pack	Conventional; residues not published

Is It For You?

Good for

Everyday meals where a firmer grain is wanted

Anyone moving from polished to wholegrain rice

Kerala and Tamil Nadu style meals with sambar or rasam

Salads, pilafs and grain bowls

Avoid if

Anyone who wants soft, fluffy rice — red rice stays firm and chewy however long you cook it

Cooks in a hurry; it takes noticeably longer than polished rice and needs more water

Anyone who wants rice to disappear into a dish — the colour and nuttiness come through everything

How to use

Rinse two or three times, then soak thirty minutes to an hour to cut the cooking time

Use roughly two and a half parts water to one part rice, more than you would for white

Pressure-cook three or four whistles, or simmer covered for about forty minutes

Rest covered for ten minutes before fluffing; the grain firms up as it stands

What to look for in Red Rice?

Polishing strips the bran layer, which carries most of the fibre and minerals. More polish means whiter rice and less of what was in the grain.

Artificial shine comes from oil or talc buffing. Genuine unpolished and semi-polished rice looks matte and slightly uneven.

The ingredient list should read as one variety. Blending cheaper rice into a named variety is legal and common.

Older rice cooks firmer and separates better. Ask about milling date, not just the packing date.