Pure & Sure
Polished Rice (Sona Masoori)
Polished Rice (Sona Masoori)
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Sona Masoori from certified organic farms — the light, aromatic short-grain rice that is the everyday staple across Karnataka, Andhra Pradesh and Telangana. It cooks fluffier and lighter than basmati and is considerably less starchy than the parboiled rices used further south, which is why it suits daily eating rather than occasional biryani. This is the polished version, meaning the bran layer has been milled off. That is a real nutritional trade-off and worth stating plainly: polishing removes most of the fibre, much of the B vitamins and the minerals concentrated in the bran, in exchange for a softer texture, faster cooking and much longer shelf life. If fibre is the priority, their semi-polished or brown rice is the better pick. What organic certification adds here is the growing stage — rice is a heavily sprayed crop conventionally. Pure & Sure tests each harvest against 250+ pesticide residues in NABL and ISO 17025 accredited laboratories.