
Why We Like It
- Polishing level stated honestly per SKU rather than obscured.
- Organic, single-ingredient, with no oil coating or bleaching agent.
- White rice sold as white rice, with no health framing bolted on.
Ingredients
Organic Sona Masoori rice (100%)
Single ingredientMilled and polished white rice. No polishing agent, bleaching agent, oil coating, preservative or added aroma declared.
Nutrition factsPer 100g
- Energy kcal
- 158 kcal
- Protein g
- 5.13 g
- Carbohydrate g
- 24.9 g
- Total sugars g
- 0.00 g
- Added sugars g
- Not declared
- Dietary fibre g
- 4.2 g
- Total fat g
- 4.36 g
- Saturated fat g
- 0.8 g
- Trans fat g
- Not declared
- Cholesterol mg
- Not declared
- Salt g
- 0.01 g
Pure & Sure Sona Masoori Polished Rice versus other sona masoori rices
| What to compare | Purepicked | Regular Sona Masoori rice |
|---|---|---|
| Ingredient list | One line — organic Sona Masoori rice | Usually single-ingredient; the risk sits in polishing and contaminants, not additives |
| Naming | Polished, and called polished | Many brands omit the word entirely, leaving the milling degree unstated |
| Polishing method | No chemical bleaching, no additives | Talc, soapstone or oil polishing is used to brighten grain and never appears on a label |
| Certification | India Organic and Jaivik Bharat marks; PGS-India processor code on pack | Organic claim may come with no traceable code |
Is It For You?
Good for
Everyday meals, pulao, curd rice and khichdi
Vegetarian, vegan and gluten-free diets
Avoid if
Anyone looking for a wholegrain rice — this is milled white rice, with the bran removed
Buyers who want the fibre of red or semi-polished rice; polishing takes that layer off
Anyone managing blood sugar who has been advised toward less-refined grains
How to use
Rinse two to three times until the water runs mostly clear
Cook in excess water and drain rather than absorbing a measured amount, to lower arsenic carry-through
If cooking by absorption, use roughly one part rice to two parts water and rest ten minutes off the heat
What to look for in Rice?
Polishing strips the bran layer, which carries most of the fibre and minerals. More polish means whiter rice and less of what was in the grain.
Artificial shine comes from oil or talc buffing. Genuine unpolished and semi-polished rice looks matte and slightly uneven.
The ingredient list should read as one variety. Blending cheaper rice into a named variety is legal and common.
Older rice cooks firmer and separates better. Ask about milling date, not just the packing date.