Why we picked it
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Ten ingredients, heat from actual chilli and pepper rather than a seasoning premix.
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Cold-pressed oil instead of refined palm.
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0 g trans fat, which is worth checking in any fried snack where the oil gets reused.
What to look for in Chakli?
What to look for in Chakli?
- 01Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.
- 02Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.
- 03TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.
- 04MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.
What's inside
Gives the chakli its brittle, short bite.
Binds the dough and adds protein; the traditional partner to rice flour in chakli.
Real chilli, not a peri peri masala or seasoning premix.
Sharper, slower burn than chilli.
Aromatic; cuts the richness of the fried dough.
The closest the list comes to a peri-peri style flavour profile.
Nutty note and visible speckle. Allergen.
Expeller/cold pressed rather than refined, solvent-extracted oil.
Dairy fat worked into the dough for a shorter, richer break. Not organic, and it makes the product non-vegan.
Salt cannot be certified organic; it drives the 704 mg/100 g sodium.
Pure & Sure Peri Peri Chakli vs other chaklis
| What to compare | Purepicked | Regular market chakli |
|---|---|---|
| Frying oil | Cold-pressed | Palm or refined seed oil is standard |
| Flavour enhancer | None | MSG common |
| Ingredient sourcing | Certified organic ingredients | Conventional |
Nutrition facts ยท per 100 g
- Energy
- 463 kcal
- Protein
- 7.5 g
- Carbohydrate
- 54 g
- Total sugars
- 0.11 g
- Added sugars
- 0 g
- Dietary fibre
- 4.1 g
- Total fat
- 42 g
- Saturated fat
- 21.5 g
- Trans fat
- 0 g
- Cholesterol
- 0 mg
- Salt
- 1.76 g
How to use it
- Serve with masala chai or a cold drink
- Put out in party bowls with a cooling yoghurt dip
- Crush over bhel or sev puri for heat
- Pack for travel and movie nights
- Store in a cool, dry place and reseal after opening to keep the snap
Is it for you?
Good for
People who want genuine heat in a namkeen
Party and movie-night snacking
Households avoiding refined palm oil
People avoiding synthetic colours, preservatives and flavour enhancers
Avoid if
Dairy allergy or lactose intolerance
Low-spice tolerance, including most young children
Sesame allergy
Sodium-restricted diets
Product details
- Sold by
- Purepicked
- Brand
- Pure & Sure
- Net quantity
- 150 g
- Type
- Namkeen
Also on the label
Questions people ask
Is this chakli vegan?
No. Butter is worked into the dough, so it contains dairy and is not suitable for a dairy allergy or lactose intolerance.
Where does the peri peri heat come from?
From organic chilli and pepper, with ginger and garlic. No peri peri seasoning premix or flavour enhancer is used.
Is it too spicy for children?
It has real heat. It is not suited to people with low spice tolerance, including most young children.
What else should I know before buying?
It contains sesame and has 704 mg sodium per 100 g. It is deep-fried in cold-pressed sunflower oil, so it is still a fried snack.
How should I serve and store it?
Try it with chai, a cold drink or a cooling yoghurt dip, or crushed over bhel. Store it in a cool, dry place and reseal after opening.
Still unsure? Ask us on WhatsApp