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  • Front of the purepicked Pure & Sure organic peanut masala pack, spice-coated groundnuts
  • What is in Peanut Masala: organic groundnut, organic besan flour, organic rice flour, organic chilli, turmeric, cumin and pepper, and organic cold-pressed sunflower oil
  • Peanut Masala versus other masala peanuts: a besan and rice flour coating rather than maida, cold-pressed sunflower oil rather than palm oil, and no flavour enhancer where MSG is common
  • Why Purepicked chose Peanut Masala: the coating is besan and rice flour rather than maida, the spicing is four named whole spices rather than a premix, and the oil is cold-pressed sunflower
  • purepicked organic peanut masala snack in a pouch with spice-coated groundnuts and nutritional benefit icons
  • Masala peanuts heaped in a plain kraft snack bag with a dozen spilled onto a dark-green enamel tray, the craggy besan coating cracked open on two of them
  • A hand reaching into a shallow melamine bowl of masala peanuts on a chipped teal stool top, with a tall glass of nimbu pani beside it
  • Back of the purepicked peanut masala pack showing ingredients and nutrition information
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Pure & Sure

Peanut Masala

Peanut Masala

₹105.00(₹0.70 per gram)
Shipping calculated at checkout.
Nine ingredients
Our verdict Clean

Clean recipe for a fried snack.

Pack size · 150g

Size

Masala peanuts made the way they should be: whole groundnuts in a besan and rice flour coating, spiced with real chilli, turmeric, cumin and pepper, fried in cold-pressed sunflower oil. No maida in the coating, no palm oil in the fryer, no preservative or flavour enhancer anywhere. It is a fried snack — half its weight is fat, most of it from the peanuts themselves. Contains peanut and gram flour.

View full details
₹105.00

Why we picked it

  • The coating is besan and rice flour rather than maida.
  • The spicing is four named whole spices rather than a premix.
  • The oil is cold-pressed sunflower.
Buying guide

What to look for in Masala Peanuts?

Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.
Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.
TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.
MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.
Swipe · 4 pointers
What's inside
Organic groundnut
First and by far the largest component

Peanut is a major allergen and here it is the product itself.

Organic besan flour
Note

Gram flour forms the spiced coating that makes this masala peanuts rather than roasted peanuts.

Organic rice flour
Note

Works with the besan to give the coating its crispness. Rice flour rather than maida.

Organic chilli, turmeric, cumin and pepper
Note

The spicing, from four named whole spices rather than a seasoning premix or flavouring.

Organic cold-pressed sunflower oil
The frying medium

Packaged namkeen usually uses palm oil or a blended vegetable oil.

Salt
Seasoning

Salt is a mineral and cannot be certified organic.

Not present
Not used

No preservative, no TBHQ, no MSG or flavour enhancer, no artificial colour and no maida.

Pure & Sure Peanut Masala vs other masala peanuts
What to comparePurepickedRegular masala peanuts
Ingredient listNine ingredientsOften oil blends and premixes
CoatingBesan and rice flourFrequently maida-based
Frying oilCold-pressed sunflower oilPalm oil or 'edible vegetable oil'
PreservativeNoneTBHQ (INS 319) common
Flavour enhancerNoneMSG (INS 621) common
Nutrition facts · per 100 g
Energy
490 kcal
Protein
22 g
Carbohydrate
19 g
Total sugars
3 g
Added sugars
0 g
Dietary fibre
5 g
Total fat
53 g
Saturated fat
9 g
Trans fat
0 g
Cholesterol
0 mg
Salt
2.15 g
How to use it
  1. Eat straight from the pack with chai or a cold drink
  2. Crush coarsely over bhel, sev puri or a salad for crunch and heat
  3. Serve alongside drinks in place of a plain roasted nut
  4. Reseal tightly after opening; the coating softens within days in humidity
Is it for you?

Good for

Tea-time and evening snacking

Households avoiding palm oil, maida and MSG

Crushed over bhel and chaat

Parties, travel and movie nights

Avoid if

Anyone with a peanut allergy — this is a peanut product

Product details
Sold by
Purepicked
Brand
Pure & Sure
Net quantity
150 g
Type
Namkeen

Also on the label

No preservatives

Questions people ask

Who should avoid this?

Anyone with a peanut allergy. Groundnut is the first and largest ingredient. The coating is also made with gram flour (besan).

What is the coating made of?

Organic besan and rice flour, spiced with chilli, turmeric, cumin and pepper. There is no maida in the coating.

Why is the fat so high?

It is a fried snack with 53 g fat per 100 g, and most of that fat comes from the peanuts themselves. It is fried in cold-pressed sunflower oil, not palm oil.

Are there preservatives or MSG?

No. There is no preservative, TBHQ, MSG, flavour enhancer or artificial colour.

How do I stop it going soft?

Reseal tightly after opening. The coating softens within days in humidity.

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