Pure & Sure

Pav Bhaji Masala

₹130.00(₹1.18 per gram)

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Size 100g

Eleven spicesNo saltNo fillerNo colours

CLEANSimply eleven spices and nothing else.

Pav bhaji masala made of spices and nothing else. Coriander leads, with cumin, chilli, the warm spices and a lift of ginger and fennel behind it, with no added salt, no starch, no anti-caking agent, no colour and no flavour enhancer, in a category where blends are often part filler by weight. Because it is unsalted, the seasoning stays in your hands. Steam sterilised rather than chemically treated, and slow-roasted before grinding.

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₹130.00

Why We Like It

Eleven spices, every one named and organic, and no salt at all — so you season it yourself.
No filler, no anti-caking agent and no added colour, in a category where synthetic colour is documented.
Steam-sterilised rather than fumigated or chemically treated.

Ingredients

Organic coriander seed

First on the list and the backbone of the blend

It is what makes pav bhaji masala taste round rather than sharp.

Organic cumin

Note

Whole spice, ground; no extract or flavouring standing in for it.

Organic chilli

Note

The heat and much of the colour, from real chilli rather than added dye.

Organic black pepper, bay leaf, clove, cardamom, cinnamon bark

The warm spices

No species on file for the cinnamon bark, as on the brand's standalone cinnamon.

Organic ginger, turmeric, fennel seed

Note

Ginger and fennel give the blend its street-stall lift; turmeric adds colour and earthiness.

No salt

Unusual and worth knowing

Most pav bhaji masalas are part salt, so you season the bhaji yourself and control it.

No filler or anti-caking agent

Not used

No starch, no rice flour, no silicon dioxide (INS 551) — all common ways to bulk out or free-flow a masala.

No added colour or flavour enhancer

Not used

No synthetic colour and no MSG, both standard in mainstream masala blends.

Pure & Sure Pav Bhaji Masala versus other pav bhaji masalas

What to compare	Purepicked	Regular pav bhaji masala
Ingredient list	Eleven spices, nothing else	Often salt, starch and anti-caking agents too
Salt	None added — you season yourself	Frequently a major ingredient by weight
Colour	From chilli and turmeric	Synthetic colours are documented in masala
Flavour enhancer	None	MSG (INS 621) common
Treatment	Steam-sterilised	Fumigation is common in the bulk spice trade and never appears on a label

Is It For You?

Good for

Classic Mumbai-style pav bhaji

Masala pav, tawa vegetables and bhaji-style gravies

Vegan and vegetarian kitchens

Avoid if

Anyone who wants a pre-salted blend — most pav bhaji masalas are part salt, this is not

Cooks expecting the bright red of a street-stall bhaji; the colour here comes from chilli, not dye

Anyone avoiding heat — chilli sits third by weight

How to use

Add to mashed vegetables once they are cooked down, and let it fry a minute in the butter

Season with salt separately — this blend has none

Start with less than you think; unsalted blends taste stronger spoon for spoon

Also works on tawa vegetables, masala pav and stuffed toasties

What to look for in Pav Bhaji Masala?

Read the order of the ingredient list. Salt or starch high up means you are buying filler priced as masala.

Count the spices. A blend naming ten spices is telling you more than one naming 'spices and condiments'.

Anti-caking agents keep blends free-flowing. A blend without them may clump in humidity, which is the honest trade.

'Permitted colour' and 'nature-identical flavouring' are legal, but they exist to compensate for weaker spice.