Pure & Sure

Multigrain Flour

₹130.00(₹0.13 per gram)

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Size 1kg

Six ingredientsHigh fibreNo additivesHigh protein

CLEANSix ingredients, no maida or additives, unrefined.

A wheat-based atta with jowar, maize, soya, channa dal and psyllium husk worked into it. More nutritious, more beneficial for health and more rich in fibre. The nutritional argument for multigrain is real — mixing millets and pulses into wheat raises protein and fibre and lowers the glycaemic response compared with refined or even wholemeal wheat alone.

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₹130.00

Why We Like It

No maida, no dough improver, no added gluten.
Six ingredients, all named, where 'multigrain' usually appears with no breakdown at all.
14.8 g of fibre per 100 g, boosted with psyllium rather than left to the grains alone.

Ingredients

Organic wheat

First by weight, so this is a wheat-based atta with other flours worked in

Which is what almost every multigrain flour is.

Organic soya

A legume rather than a grain

It lifts the protein figure, and it is a declared allergen.

Organic jowar and organic maize

Note

The two other actual grains in the blend, both naturally gluten-free on their own.

Organic psyllium husk

Not a grain

It is isabgol, a seed husk sold on its own as a fibre supplement. It is the main reason the fibre figure reaches 14.8 g, and it makes the dough thirstier.

Organic channa dal

Note

A second legume, adding protein and a faintly nutty taste.

No maida, additive or improver

No refined wheat flour, no dough conditioner, no preservative and no added gluten

All of which turn up in commercial multigrain attas.

Nutrition factsPer 100g

Energy kcal: 373 kcal
Protein g: 12.3 g
Carbohydrate g: 76 g
Total sugars g: 5.8 g
Added sugars g: 0 g
Dietary fibre g: 14.8 g
Total fat g: 2.8 g
Saturated fat g: 1 g
Trans fat g: <0.005 g
Cholesterol mg: <0.10 g
Salt g: 0 g

Pure & Sure Multigrain Flour versus other multigrain attas

What to compare	Purepicked	Regular multigrain atta
Ingredient list	Six ingredients, all named	Often 'multigrain' with no breakdown
Maida	None	Frequently blended in
Additives	None	Dough improvers and gluten common
Fibre	14.8 g per 100 g, psyllium-boosted	Usually lower
Farming	Certified organic, PGS processor code on pack	Conventional; residues not published

Is It For You?

Good for

Everyday rotis, chapatis and parathas

Anyone stepping away from plain refined atta

Thepla, puri and stuffed breads

Households wanting more fibre without switching to pure millet flours

Avoid if

Anyone coeliac or gluten-sensitive, for the wheat-based flours in this range

How to use

Knead with slightly more water than plain atta; the psyllium husk drinks it up

Rest the dough fifteen to twenty minutes before rolling, and expect it to stiffen as it sits

Roll a little thicker than wheat rotis and cook on a hot tawa

Blend half and half with plain atta if the household is used to softer rotis

What to look for in Multigrain Flour?

Maida is the cheapest filler in any atta. If it appears on the ingredient list at all, part of what you are paying for is refined flour.

Stone-ground (chakki) flour keeps the germ and bran. Roller-milled flour usually does not. The pack should say which.

Unbleached flour is off-white and slightly uneven. A bright, uniform white usually means bleaching or heavy refining.

Whole flours go rancid faster because the germ is still in there. Buy a size you will finish in a couple of months.