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Pure & Sure

Kara Sev

₹90.00(₹0.82 per gram)

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Size 100g

Eight ingredientsNo preservativesPepper heat

CLEANClean recipe for a fried snack.

Kara sev made the traditional way, with black pepper doing the heat rather than chilli — that is the difference between kara sev and an ordinary sev, and it gives a slower, warmer burn. Besan leads, rice flour keeps it short and crisp, sesame runs through it, and it is fried in cold-pressed sunflower oil. No maida, no preservative, no colour, no flavour enhancer.

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₹90.00

Why We Like It

Made from certified organic ingredients and fried in organic cold-pressed sunflower oil.
Besan leads the list with rice flour for crispness, rather than maida in another shape.
The heat is black pepper, as kara sev should be, rather than chilli powder standing in for it.

Ingredients

Organic besan flour

First by weight

Kara sev is a gram-flour sev, and besan leading the list is what it should look like.

Organic rice flour

Note

The crisping flour, giving the short snap. Rice flour rather than maida.

Organic sesame

Third on the list, traditional in South Indian sev

And a major allergen.

Organic black pepper and cumin

Note

The heat in kara sev comes from pepper rather than chilli, which is what distinguishes it from a plain sev.

Organic turmeric powder

Note

Colour and earthiness from the spice itself rather than added dye.

Organic cold-pressed sunflower oil

The frying medium

Packaged sev usually uses palm oil or a blended vegetable oil.

Salt

Seasoning

Salt is a mineral and cannot be certified organic.

Not present

Not used

No preservative, no TBHQ, no MSG or flavour enhancer, no artificial colour and no maida.

Nutrition factsPer 100g

Energy kcal: 432 kcal
Protein g: 8.2 g
Carbohydrate g: 54 g
Total sugars g: 0 g
Added sugars g: 0 g
Dietary fibre g: 5.7 g
Total fat g: 34.2 g
Saturated fat g: 15.1 g
Trans fat g: 0 g
Cholesterol mg: 0 mg
Salt g: 1.49 g

Pure & Sure Kara Sev versus other kara sevs

What to compare	Purepicked	Regular kara sev
Ingredient list	Eight ingredients	Often spice mixes and blends
Base flour	Besan led, rice flour for crispness	Frequently includes maida
Heat source	Black pepper, as kara sev should be	Often chilli powder instead
Frying oil	Cold-pressed sunflower oil	Palm oil or 'edible vegetable oil'
Flavour enhancer	None	MSG (INS 621) common

Is It For You?

Good for

Tea-time and evening snacking

Festive platters and gifting

Mixed into chaat, bhel and snack mixes

Travel and party bowls

Avoid if

Anyone with a sesame allergy

How to use

Eat straight from the pack with filter coffee or chai

Fold into bhel or a homemade chaat mix for heat and crunch

Serve on a festive platter alongside sweeter snacks, where the pepper balances them

Reseal tightly after opening; sev softens within days in humidity

What to look for in Kara Sev?

Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.

Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.

TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.

MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.