Pure & Sure

Chana Masala

₹130.00(₹1.18 per gram)

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Size 100g

Seven spicesNo saltZero additives

CLEANSeven organic spices, no salt or additives.

A seven-spice chana masala with nothing else in it — no salt, no anti-caking agent, no colour. This blend runs hotter and more pungent than the coriander-heavy masalas most people know, and it carries pungency rather than tang. There is no souring agent in it, which leaves the amchur, lemon or tamarind to the cook. Ground from certified organic whole spices. Suited to chole and chickpea curries.

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₹130.00

Why We Like It

Seven spices and nothing else — no salt, no anti-caking agent, no colour.
No salt at all, where salt is commonly the first or second ingredient bulking out a masala pack.
Chilli and turmeric are the two riskiest spices in this blend, and both are certified organic with a traceable code.

Ingredients

Organic black pepper

Note

Listed first, so the largest component by weight. Provides heat and pungency; unusual as the lead spice in a chana masala.

Organic chilli

Second by weight

Colour and heat. Chilli is the ingredient in this blend most associated with added-dye and aflatoxin risk in the wider category.

Organic coriander seed

Third by weight

The earthy, citrus-edged body of the blend; usually the lead spice in chana masala rather than the third.

Organic cumin

Note

Warm, smoky depth sitting behind the coriander.

Organic dried whole ginger

Note

Dry, warming pungency distinct from fresh ginger.

Organic dried turmeric

Colour and earthiness

Turmeric is the ingredient in this blend most associated with lead chromate adulteration in the wider category; organic certification and a traceable code matter here.

Organic fennel seeds

Note

Sweet, aniseed finish that rounds the pepper and chilli.

Pure & Sure Chana Masala versus other chana masalas

What to compare	Purepicked	Regular chana masala
Salt	None — the blend is spices only	Commonly the first or second ingredient, bulking the pack cheaply
Anti-caking agent	None	Silicon dioxide or sodium aluminosilicate is routine in free-flowing masalas
Colour	None added — colour comes from chilli and turmeric	Added colours are a known risk where a bright red is expected
Certification	India Organic and Jaivik Bharat marks, with a PGS-India processor code	Organic claim may carry no traceable code

Is It For You?

Good for

Chole, chickpea curries and everyday North Indian cooking

Vegetarian, vegan and gluten-free diets

Avoid if

Anyone who wants a pre-salted chole masala — you season the dish yourself

Cooks after a mild chana masala; this is pepper- and chilli-led at the top of the list

Anyone expecting the coriander-forward taste of a mass-market blend — this is built differently

How to use

Bloom in hot oil or ghee for 20-30 seconds before adding tomatoes or chickpeas

Start with one to one and a half teaspoons per 400 g tin of chickpeas and adjust up

Add your own salt — there is none in the blend

Finish with amchur, lemon juice or tamarind for the tang this blend does not carry

What to look for in Chana Masala?

Read the order of the ingredient list. Salt or starch high up means you are buying filler priced as masala.

Count the spices. A blend naming ten spices is telling you more than one naming 'spices and condiments'.

Anti-caking agents keep blends free-flowing. A blend without them may clump in humidity, which is the honest trade.

'Permitted colour' and 'nature-identical flavouring' are legal, but they exist to compensate for weaker spice.