Pure & Sure

Poha (Beaten Rice)

₹90.00(₹0.17 per gram)

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Size 500g

Single-ingredientZero additivesQuick-cooking

CLEANOne ingredient and no additives.

White rice flattened into flakes, and nothing added to keep it white. Poha is a refined product by definition — the bran comes off before the grain is flattened — so this is a light, quick-cooking staple rather than a whole grain. The flakes soften under running water in seconds and hold their shape in the pan instead of collapsing into paste, which is the difference between good poha and disappointing poha.

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₹90.00

Why We Like It

Exactly what it says: rice, flattened, nothing else.
Steam-sterilised rather than chemically treated.
7.1 g of fibre per 100 g.

Ingredients

Organic white beaten rice (100%)

Single ingredient

Parboiled rice flattened into flakes, with nothing added.

No bleaching agent

Not used

Brand states no bleaching or chemical polishing; whitening agents are used in the trade to brighten dull or older flakes.

No added colour or preservative

Not used

None declared; dried flakes need neither.

Steam sterilisation (process, not an ingredient)

Process note

Brand states the flakes are steam-sterilised for microbial safety rather than chemically treated.

Bran removed (process, not an ingredient)

White poha is refined by definition

The bran comes off before flattening, which is what makes it light and quick to cook.

Nutrition factsPer 100g

Energy kcal: 340 kcal
Protein g: 6.3 g
Carbohydrate g: 76.2 g
Total sugars g: 0.6 g
Added sugars g: Not declared
Dietary fibre g: 7.1 g
Total fat g: 1.2 g
Saturated fat g: 0.1 g
Trans fat g: 0 g
Cholesterol mg: Not declared
Salt g: 0.01 g

Pure & Sure Poha versus other pohas

What to compare	Purepicked	Regular poha
Ingredient list	Beaten rice only	Same, but treatment is not a declarable ingredient
Treatment	Steam-sterilised	Bleaching is used to brighten dull or older flakes, and never appears on a label
Grain	Certified organic rice	Often older or broken rice
Farming	PGS processor code on pack	Conventional; residues not published

Is It For You?

Good for

Kanda batata poha and poha upma

Chivda and namkeen mixes

Quick breakfasts and light evening meals

Binding for cutlets and tikkis

Avoid if

Diets built around low-GI

How to use

Rinse in a colander under running water for twenty to thirty seconds, then drain

Rest five minutes to let the flakes swell; do not soak in standing water

Temper mustard seeds, curry leaves and onion, then fold the flakes through on low heat

For chivda, dry-roast the flakes until crisp before adding nuts and seasoning

What to look for in Poha?

Poha is flattened rice, so everything true of rice applies: the whiter it is, the more bran was polished away.

Red poha keeps its bran; white poha does not. Colour here is information, not decoration.

Some poha is bleached to look whiter and more uniform. Natural poha varies slightly flake to flake.

Poha picks up odours and moisture quickly. Buy sealed packs rather than loose, and finish them reasonably fast.