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Pure & Sure

Aloo Bhujia

Aloo Bhujia

₹105.00(₹0.81 per gram)
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Size
Quantity
Eleven ingredientsNo preservativesNo nuts
CLEANClean recipe and no nut allergens.

Aloo bhujia built the honest way round: gram flour first, potato flakes second, crisped with corn and rice flour rather than maida, and spiced with five whole spices instead of a premix. It is fried in cold-pressed sunflower oil rather than a blend, and carries no preservative, colour or flavour enhancer. It also has no peanut and no sesame in it. Still a fried sev.

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₹105.00

Why We Like It

  • Made from certified organic potatoes and organic cold-pressed oils.
  • Fried in cold-pressed sunflower oil rather than palm oil or a vegetable oil blend.
  • No TBHQ, no MSG and no synthetic colour.
Ingredients

Organic besan flour

First by weight

This is a gram-flour sev with potato in it, which is what aloo bhujia actually is.

Organic potato flakes

Dehydrated potato, second on the list

It is what gives the sev its aloo character and softer bite.

Organic corn flour and rice flour

The crisping flours

Rice flour rather than maida, and corn flour for a lighter, shorter texture.

Organic cumin, pepper, clove, coriander and turmeric

Note

Five named whole spices doing the seasoning, rather than a masala premix or added flavouring.

Organic cold-pressed sunflower oil

The frying medium

Packaged bhujia usually uses palm oil or a blended vegetable oil.

Salt

Seasoning

Salt is a mineral and cannot be certified organic.

Not present

No preservative, no TBHQ, no MSG or flavour enhancer, no artificial colour, no maida and no acidity regulator

Bhujia commonly carries several of these.

Nutrition factsPer 100g
Energy kcal
458 kcal
Protein g
14.1 g
Carbohydrate g
38 g
Total sugars g
3.7 g
Added sugars g
0 g
Dietary fibre g
4.7 g
Total fat g
43 g
Saturated fat g
5.3 g
Trans fat g
0 g
Cholesterol mg
0 mg
Salt g
0.46 g
Pure & Sure Aloo Bhujia versus other aloo bhujias
What to comparePurepickedRegular aloo bhujia
Ingredient listEleven ingredientsOften spice mixes and blends
Base flourBesan, corn and rice flourFrequently includes maida
Frying oilCold-pressed sunflower oilPalm oil or 'edible vegetable oil'
ColourFrom turmeric and spicesSynthetic colours common in sev
Flavour enhancerNoneMSG (INS 621) and acidity regulators common

Is It For You?

Good for

Tea-time and evening snacking

Party bowls and travel

Sprinkled over chaat, bhel and sandwiches

Avoid if

Anyone avoiding chana or gram flour

How to use
01

Eat straight from the pack with chai or coffee

02

Scatter over bhel, sev puri, dahi puri or a chaat for crunch

03

Use in sandwiches and rolls where a savoury crisp layer helps

04

Reseal tightly after opening; sev softens within days in humidity

What to look for in Aloo Bhujia?
01

Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.

02

Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.

03

TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.

04

MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.