
Why We Like It
- Made from certified organic potatoes and organic cold-pressed oils.
- Fried in cold-pressed sunflower oil rather than palm oil or a vegetable oil blend.
- No TBHQ, no MSG and no synthetic colour.
Ingredients
Organic besan flour
First by weightThis is a gram-flour sev with potato in it, which is what aloo bhujia actually is.
Organic potato flakes
Dehydrated potato, second on the listIt is what gives the sev its aloo character and softer bite.
Organic corn flour and rice flour
The crisping floursRice flour rather than maida, and corn flour for a lighter, shorter texture.
Organic cumin, pepper, clove, coriander and turmeric
NoteFive named whole spices doing the seasoning, rather than a masala premix or added flavouring.
Organic cold-pressed sunflower oil
The frying mediumPackaged bhujia usually uses palm oil or a blended vegetable oil.
Salt
SeasoningSalt is a mineral and cannot be certified organic.
Not present
No preservative, no TBHQ, no MSG or flavour enhancer, no artificial colour, no maida and no acidity regulatorBhujia commonly carries several of these.
Nutrition factsPer 100g
- Energy kcal
- 458 kcal
- Protein g
- 14.1 g
- Carbohydrate g
- 38 g
- Total sugars g
- 3.7 g
- Added sugars g
- 0 g
- Dietary fibre g
- 4.7 g
- Total fat g
- 43 g
- Saturated fat g
- 5.3 g
- Trans fat g
- 0 g
- Cholesterol mg
- 0 mg
- Salt g
- 0.46 g
Pure & Sure Aloo Bhujia versus other aloo bhujias
| What to compare | Purepicked | Regular aloo bhujia |
|---|---|---|
| Ingredient list | Eleven ingredients | Often spice mixes and blends |
| Base flour | Besan, corn and rice flour | Frequently includes maida |
| Frying oil | Cold-pressed sunflower oil | Palm oil or 'edible vegetable oil' |
| Colour | From turmeric and spices | Synthetic colours common in sev |
| Flavour enhancer | None | MSG (INS 621) and acidity regulators common |
Is It For You?
Good for
Tea-time and evening snacking
Party bowls and travel
Sprinkled over chaat, bhel and sandwiches
Avoid if
Anyone avoiding chana or gram flour
How to use
Eat straight from the pack with chai or coffee
Scatter over bhel, sev puri, dahi puri or a chaat for crunch
Use in sandwiches and rolls where a savoury crisp layer helps
Reseal tightly after opening; sev softens within days in humidity
What to look for in Aloo Bhujia?
Read what it is actually made of. Besan or millet should lead. Maida near the top means refined wheat flour in a different shape.
Check which oil it was fried in. Palm oil and unnamed 'edible vegetable oil' blends are the default in packaged namkeen.
TBHQ (INS 319) is the usual antioxidant in fried snacks. A pack without it has a shorter shelf life, which is the honest trade.
MSG shows up as 'flavour enhancer (INS 621)'. A properly spiced snack does not need it.