Why we picked it
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Six different millets go into one cookie, not a token sprinkle on a wheat base.
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The fat is butter and a little ghee. No palm oil and no hydrogenated fat.
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The pack lists every ingredient with its percentage, down to the 0.02% of turmeric.
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No raising agents, emulsifiers or flavourings on the list.
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We like that it is honest about sugar. The panel shows 15 g added sugar per 100 g, all from jaggery and dates.
What to look for in Cookies & Rusks?
What to look for in Cookies & Rusks?
- 01Read the first ingredient. If it is maida or refined wheat flour, the biscuit is mostly white flour, whatever the front of the pack says about millets.
- 02Check the fat. Butter, ghee or a named cold-pressed oil is what you want. Palm oil, vanaspati or an unnamed edible vegetable oil is the cheaper default.
- 03Jaggery, dates and misri are still sugar. Read the added sugar line on the nutrition panel, not just the words no refined sugar.
- 04Sugar free is not accurate on a biscuit sweetened with jaggery, dates or misri. All three count as sugar.
- 05Look for raising agents and emulsifiers such as INS 500, INS 503 or INS 322. A short list without them is a good sign.
- 06Check the shelf life. A few months points to small fresh batches. A year or more usually means preservatives or heavy processing.
What's inside
Little millet, kodo, jowar, ragi, bajra and foxtail millet. 36% of the cookie.
Gives the cookie its short, crumbly bite. It replaces the palm oil most biscuits use.
Unrefined cane sugar. It is still sugar, and it is the main source of the added sugar on the panel.
Sunflower seeds, dates, almonds and cashews, ground into the dough. 15% of the cookie. Dates add some sweetness too.
A whole cereal flour that adds fibre and a nutty taste.
Red rice with its bran left on, ground into flour.
A small amount for flavour alongside the butter.
A little lentil flour in the dough.
Adds warmth and a light sweet smell.
A pinch, mainly for colour.
Early Foods Multigrain Millet Jaggery Cookies vs other biscuits
| What to compare | Purepicked | Regular biscuits |
|---|---|---|
| Base flour | Six millets with barley and red rice | Maida (refined wheat flour) |
| Sweetener | Jaggery and dates | Refined white sugar, often invert syrup |
| Fat | Butter and ghee | Palm oil or hydrogenated vegetable fat |
| Additives | None on the list | Raising agents, emulsifiers and flavours |
| Shelf life | 4 months | 9 to 12 months |
Nutrition facts · per 100 g
- Energy
- 433 kcal
- Protein
- 9.3 g
- Carbohydrate
- 63.5 g
- Total sugars
- 16.3 g
- Added sugars
- 15 g
- Dietary fibre
- 6.8 g
- Total fat
- 17.3 g
- Saturated fat
- 8.8 g
- Trans fat
- 0 g
- Cholesterol
- 0 mg
- Salt
- 0.1 g
How to use it
- Two cookies with a glass of milk after school
- Pack a few in the tiffin box for a mid-morning snack
- Crumble over curd or a bowl of fruit for a bit of crunch
- Dunk in evening chai
Is it for you?
Good for
Families moving off maida biscuits
Kids who can chew well, once they have a few teeth
Anyone avoiding palm oil
Vegetarians, as it has no egg
Avoid if
Anyone with a nut allergy, as it has almonds and cashews
Anyone with a dairy allergy or on a vegan diet, as it has butter and ghee
Anyone avoiding gluten, as barley contains gluten
Babies who cannot chew yet
Product details
- Sold by
- Purepicked
- Brand
- Early Foods
- Net quantity
- 86 g, 130 g
- Type
- Cookies & Rusks
Also on the label
Questions people ask
What are they made from?
Six millets (little millet, kodo, jowar, ragi, bajra and foxtail) with barley and red rice, making up the base. They are sweetened with jaggery and baked with butter and a little ghee. No maida.
Is it sugar-free?
No. It is sweetened with jaggery and dates, which still count as sugar. The panel shows 15g added sugar per 100g.
Is it safe for nut, dairy or gluten allergies?
No. It contains almonds and cashews, plus butter and ghee, and the barley in it contains gluten.
Can I give these to young children?
They suit kids who can chew well, once they have a few teeth. They are not for babies who cannot chew yet. The nuts are ground into the dough, so there are no visible pieces.
Do they contain egg or palm oil?
No egg and no palm oil. The fat is butter with a little ghee, and there are no raising agents, emulsifiers or flavourings on the list.
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