Fruit Gummies

Fruit gummies from Mezmo, built on real fruit rather than the glucose-syrup-and-flavouring base that defines the category. Standard gummies are essentially coloured sugar: glucose syrup, refined sugar, gelatin, synthetic colour and artificial flavour, with fruit appearing as a token concentrate if at all. Mezmo's positioning is that the fruit is the substance rather than the branding, which if accurate makes this a genuinely different product in a category that rarely offers one. Available across five flavours — Funky Mango Pineapple, Raw Mischief Mango, Tangelo Orange, Sweetly Sour Apple and Very Strawberry — sold in boxes of twelve. Two things remain unconfirmed and they are the two that matter most for a clean-label read: the full ingredient list, and the gelling agent. Whether this uses gelatin or pectin determines whether it is vegetarian, which is a basic disclosure for an Indian market and one we could not settle from available material. Worth obtaining both before listing. Treat as a confectionery item regardless.