
Why We Like It
- Seventy per cent fruit against a 25% legal floor for strawberry jam — the widest gap in the range.
- Basil is the freeze-dried herb, not a flavouring.
- Khandsari rather than refined white sugar is a genuine step down in processing.
- No preservative, no added colour and no added flavouring.
- Beku publishes a nutrition panel per flavour, and it matches the printed pack.
Ingredients
Strawberry (70% with basil)
The baseSeventy per cent of the jar is fruit — nearly three times the 25% legal floor for strawberry jam.
Freeze-dried basil
The herbThe actual herb, freeze-dried. Not a basil flavouring.
Khandsari
The sweetenerUnrefined cane sugar, less processed than white sugar. Still sugar — 35.6g per 100g here is added sugar.
Lemon concentrate
For acidityBalances the sweetness and helps the set. A food, not an acidity regulator by code number.
Fruit pectin
The setting agentA gelling agent drawn from fruit. It is what lets a spread set without cooking the fruit to death.
Nutrition factsPer 100g
- Energy kcal
- 187.2 kcal
- Protein g
- 1.6 g
- Carbohydrate g
- 43.57 g
- Total sugars g
- 40.93 g
- Added sugars g
- 35.59 g
- Dietary fibre g
- 2.9 g
- Total fat g
- <1 g
- Cholesterol mg
- <1 mg
- Sodium mg
- 12.32 mg
Beku Fruit Spread versus other jams
| What to compare | Purepicked | Regular strawberry jam |
|---|---|---|
| Fruit content | 70% pulp | The legal minimum for strawberry jam is 25% |
| Sweetener | Khandsari, unrefined cane sugar | Refined white sugar, usually a higher proportion |
| Preservatives | None | Class II preservatives are common (sulphites, benzoates) |
| Colour and flavour | Neither added — basil is the real herb, freeze-dried | Added colour and flavouring are common in the category |
Is It For You?
Good for
Those wanting a higher-fruit, lower-processing jam alternative
Cheese boards and savoury-leaning breakfasts
Vegan and vegetarian diets
Avoid if
Anyone strictly avoiding all added sugar — 35.6g per 100g here is added, and khandsari still counts as sugar
How to use
Spread on toast or sourdough
Pair with soft cheese on a board
Swirl into yoghurt or oats
Keep refrigerated after opening
What to look for in Fruit Spreads?
Fruit content is the number that matters. The legal minimum for jam is 45%, and 25% for strawberry, so anything sitting near the floor is mostly sugar.
Khandsari is still sugar, not a sugar-free option. It suits anyone cutting refined sugar, not anyone managing blood glucose.
Preservatives, colours and flavourings all have to appear in the ingredient list. If they are not in it, they are not in the jar.
Pectin is a fruit-derived gelling agent and belongs in a spread. Modified starch and gum are the shortcuts to look out for.