Beku

Jamun Fruit Spread

₹330.00(₹0.89 per gram)

Shipping calculated at checkout.

Size 220g

70% fruitLowest added sugar in the rangeNo preservativesNo coloursVegan

CLEANJamun at 70% fruit, and the lowest added sugar of the five Beku spreads.

Jamun, 70% of the jar, sweetened with khandsari rather than refined sugar. Four ingredients in total: jamun, khandsari, lemon juice and fruit pectin.

Per 100g it carries 251 kcal, 41.3g total sugars and 1.25g fibre. Of those sugars, 28.6g are added — the lowest added sugar of the five Beku spreads, roughly 7g per 100g below the rest. Khandsari is unrefined cane sugar and a genuine step down in processing from white sugar, but it is still sugar and we would rather say that plainly. A 20g serving is about 50 kcal.

Keep refrigerated after opening.

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₹330.00

Why We Like It

Seventy per cent of the jar is jamun.
The lowest added sugar of the five Beku spreads — 28.6g per 100g against 35–37g.
Khandsari rather than refined white sugar is a genuine step down in processing.
No preservative, no added colour and no added flavouring.
We checked the printed back label against Beku's published panel. They match to the decimal.

Ingredients

Jamun (70%)

The base

Seventy per cent of the jar is jamun.

Khandsari

The sweetener

Unrefined cane sugar, less processed than white sugar. Still sugar — but at 28.6g per 100g this is the least added sugar in the range.

Lemon juice

For acidity

Balances the sweetness and helps the set. A food, not an acidity regulator by code number. The printed pack says lemon juice; Beku's website says concentrate — we go with the pack.

Fruit pectin

The setting agent

A gelling agent drawn from fruit. It is what lets a spread set without cooking the fruit to death.

Nutrition factsPer 100g

Energy kcal: 251.3 kcal
Protein g: 0.53 g
Carbohydrate g: 61.35 g
Total sugars g: 41.32 g
Added sugars g: 28.64 g
Dietary fibre g: 1.25 g
Total fat g: 0.42 g
Cholesterol mg: <6 mg
Sodium mg: 14.84 mg

Beku Fruit Spread versus other jams

What to compare	Purepicked	Regular jam
Fruit content	70% pulp	The legal minimum for jam is 45%, and 25% for strawberry
Sweetener	Khandsari, unrefined cane sugar	Refined white sugar, usually a higher proportion
Preservatives	None	Class II preservatives are common (sulphites, benzoates)
Colour and flavour	Neither added	Added colour and flavouring are common in the category

Is It For You?

Good for

Those wanting a higher-fruit, lower-processing jam alternative

Anyone in the range who wants the least added sugar

Vegan and vegetarian diets

Avoid if

Anyone strictly avoiding all added sugar — 28.6g per 100g here is added, and khandsari still counts as sugar

How to use

Spread on toast or parathas

Swirl into yoghurt or oats

Use as a filling for desserts or pastries

Keep refrigerated after opening

What to look for in Fruit Spreads?

Fruit content is the number that matters. The legal minimum for jam is 45%, and 25% for strawberry, so anything sitting near the floor is mostly sugar.

Khandsari is still sugar, not a sugar-free option. It suits anyone cutting refined sugar, not anyone managing blood glucose.

Preservatives, colours and flavourings all have to appear in the ingredient list. If they are not in it, they are not in the jar.

Pectin is a fruit-derived gelling agent and belongs in a spread. Modified starch and gum are the shortcuts to look out for.

Added sugar varies across a single brand's range. Compare the flavours, not just the brand.