
Why We Like It
- This coconut oil keeps things simple — just organic coconut, cold-pressed, with the aroma and light texture intact.
- An oil we are comfortable recommending for both the kitchen and everyday skin and hair care.
- 88.4 g of saturated fat per 100 g — coconut oil is a saturated fat, and we would rather say so than skate past it.
Ingredients
Organic coconut (100%), cold-pressed
Single ingredientCold-pressed and unrefined, with no preservative, colour or flavour added.
Nutrition factsPer 100g
- Energy kcal
- 899.5 kcal
- Protein g
- 0 g
- Carbohydrate g
- —
- Total sugars g
- —
- Added sugars g
- —
- Dietary fibre g
- —
- Total fat g
- 99.9 g
- Saturated fat g
- 88.4 g
- Trans fat g
- —
- Cholesterol mg
- 0 mg
- Salt g
- —
Pure & Sure Extra Virgin Coconut Oil versus other coconut oils
| What to compare | Purepicked | Regular coconut oil |
|---|---|---|
| Ingredient list | Organic coconut only, cold-pressed | May be refined (RBD) or blended with other oils |
| Processing | Cold-pressed, unrefined | Often refined using heat or solvent extraction, which a label does not have to spell out |
| Certification | Organic certified — Lacon, NPOP/USDA-NOP | Often uncertified |
Is It For You?
Good for
Vegetarian and vegan diets
Topical use — skin, hair, oil pulling
Sautéing, baking and light stir-frying
Avoid if
Coconut allergy
Shoppers wanting a neutral-flavoured cooking oil, since virgin coconut oil carries a distinct coconut aroma
How to use
Use for sautéing, baking or light stir-frying
Melt gently if solidified — it liquefies above roughly 24°C
Use for oil pulling or as a base for DIY skin and hair treatments
Store in a cool, dry place away from direct sunlight
What to look for in Coconut Oil?
Look for cold-pressed, wood-pressed or ghani on the pack. Refined oils are usually hexane-extracted, and that step is never declared.
The ingredient list should read as one oil. Blends are legal but dilute what you are paying for.
Unrefined oil carries its own colour and smell. A pale, odourless oil has been bleached and deodorised.
Buy a size you will finish in a few months. Unrefined oil oxidises faster than refined.
Virgin coconut oil solidifies below about 24°C. That is normal behaviour, not a sign of adulteration.