
Why we picked it
-
This coconut oil keeps things simple — just organic coconut, cold-pressed, with the aroma and light texture intact.
-
An oil we are comfortable recommending for both the kitchen and everyday skin and hair care.
-
88.4 g of saturated fat per 100 g — coconut oil is a saturated fat, and we would rather say so than skate past it.
What to look for in Coconut Oil?
What to look for in Coconut Oil?
- 01Look for cold-pressed, wood-pressed or ghani on the pack. Refined oils are usually hexane-extracted, and that step is never declared.
- 02The ingredient list should read as one oil. Blends are legal but dilute what you are paying for.
- 03Unrefined oil carries its own colour and smell. A pale, odourless oil has been bleached and deodorised.
- 04Buy a size you will finish in a few months. Unrefined oil oxidises faster than refined.
- 05Virgin coconut oil solidifies below about 24°C. That is normal behaviour, not a sign of adulteration.
What's inside
Cold-pressed and unrefined, with no preservative, colour or flavour added.
Pure & Sure Extra Virgin Coconut Oil vs other coconut oils
| What to compare | Purepicked | Regular coconut oil |
|---|---|---|
| Ingredient list | Organic coconut only, cold-pressed | May be refined (RBD) or blended with other oils |
| Processing | Cold-pressed, unrefined | Often refined using heat or solvent extraction, which a label does not have to spell out |
| Certification | Organic certified — Lacon, NPOP/USDA-NOP | Often uncertified |
Nutrition facts · per 100 g
- Energy
- 899.5 kcal
- Protein
- 0 g
- Carbohydrate
- —
- Total sugars
- —
- Added sugars
- —
- Dietary fibre
- —
- Total fat
- 99.9 g
- Saturated fat
- 88.4 g
- Trans fat
- —
- Cholesterol
- 0 mg
- Salt
- —
How to use it
- Use for sautéing, baking or light stir-frying
- Melt gently if solidified — it liquefies above roughly 24°C
- Use for oil pulling or as a base for DIY skin and hair treatments
- Store in a cool, dry place away from direct sunlight
Is it for you?
Good for
Vegetarian and vegan diets
Topical use — skin, hair, oil pulling
Sautéing, baking and light stir-frying
Avoid if
Coconut allergy
Shoppers wanting a neutral-flavoured cooking oil, since virgin coconut oil carries a distinct coconut aroma
Product details
- Sold by
- Purepicked
- Brand
- Pure & Sure
- Net quantity
- 250 ml
- Type
- Cold-Pressed Oils
Also on the label
Questions people ask
Why has my coconut oil gone solid?
Virgin coconut oil solidifies below about 24°C. That is normal, not a sign of adulteration. Melt it gently before use.
What's in it?
Only organic coconut, cold-pressed and unrefined, with no preservative, colour or flavour added. It is certified organic.
Does it taste of coconut?
Yes. It keeps a natural coconut aroma, so it isn't the choice if you want a neutral-flavoured cooking oil.
What can I use it for?
Sautéing, baking and light stir-frying, and as a base for DIY skin and hair treatments.
Is it high in saturated fat?
Yes. Coconut oil is a saturated fat, with 88.4 g per 100 g, and we would rather say so.
Still unsure? Ask us on WhatsApp