Turmeric Powder

Ground turmeric from certified organic farms, steam-sterilised, with no added colour, starch or anti-caking agent. Turmeric deserves closer scrutiny than almost any other spice on an Indian shelf, and not for reasons specific to this brand. Ground turmeric is among the most adulterated products in the market: lead chromate is used to brighten dull powder into a vivid yellow, and metanil yellow and Sudan dyes appear in market samples with real regularity. Lead chromate is not a food-safety footnote — it is a neurotoxin, and FSSAI caps lead at 10 mg/kg specifically because of this practice. Certified organic sourcing plus accredited testing is the meaningful protection here: Pure & Sure tests each harvest against 250+ pesticide residues through NABL and ISO 17025 accredited laboratories. Genuine turmeric is a deep mustard-ochre rather than a fluorescent yellow. Pair with black pepper when cooking, since piperine substantially improves curcumin absorption, and with fat, which curcumin needs to dissolve.