Fruit Spread

Fruit spreads from Beku in four varieties — Alphonso Mango, Mulberry, Jamun and Strawberry. The category distinction worth understanding: a fruit spread is not a jam in the regulatory sense. Jam carries a defined minimum sugar content, historically around 65%, because sugar was the preservative; a spread typically carries more fruit and less sugar, which means it tastes more of fruit and keeps for less time once opened. Beku's positioning is a high-fruit, low-intervention preparation, and the varietal choices support that — Jamun and Mulberry in particular are seasonal Indian fruits that do not lend themselves to industrial year-round production, which is a reasonable signal of small-batch work. What we could not verify is the substance behind it: fruit percentage, the sweetener used and its quantity, and whether pectin, citric acid or any preservative is added. Those four facts determine whether this is genuinely a clean-label spread or a jam under a softer name. Ask before listing.