{"product_id":"red-poha-beaten-rice","title":"Red Poha (Beaten Rice)","description":"\u003cp\u003eRed rice flattened into flakes with the \u003cstrong\u003ebran left on\u003c\/strong\u003e, which is the whole point of it. That reddish-brown layer is what a white poha has had milled away, and it carries the fibre, the faint nuttiness and the firmer bite. The flakes take a little longer to soften than white poha and hold their shape better in the pan, so an upma made with them stays separate rather than turning to paste.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"500g","offer_id":49440039600387,"sku":"PS-RED-POHA-500G","price":90.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/purepicked-red-poha-hero.png?v=1788592446","url":"https:\/\/purepicked.store\/products\/red-poha-beaten-rice","provider":"Purepicked","version":"1.0","type":"link"}