{"product_id":"pure-sure-beaten-rice-poha","title":"Beaten Rice (Poha)","description":"\u003cp\u003eFlattened rice from certified organic paddy, available in white and red varieties. Poha is made by parboiling paddy and then rolling it flat, a process that partially pre-cooks the grain and is why it rehydrates in a couple of minutes with nothing more than a rinse. The parboiling step also drives some of the bran's nutrients into the grain, which is why poha carries more iron than plain white rice — a genuine nutritional quirk rather than a marketing line. The red variety keeps more of the bran and correspondingly more fibre. Nutritionally this sits well as a breakfast: light, quick, low in fat, and easy to make substantial with peanuts, potato and curry leaves. Rinse briefly in a sieve rather than soaking, or it turns to paste. Certified organic sourcing matters here because rice is conventionally a heavily sprayed crop. Pure \u0026amp; Sure tests each harvest against 250+ pesticide residues in NABL and ISO 17025 accredited laboratories.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"500g","offer_id":49380295377155,"sku":null,"price":95.0,"currency_code":"INR","in_stock":false}],"url":"https:\/\/purepicked.store\/products\/pure-sure-beaten-rice-poha","provider":"purepicked","version":"1.0","type":"link"}