{"product_id":"idli-rice","title":"Idli Rice","description":"\u003cp\u003eIdli Rice is a short-grain parboiled rice grown on \u003cstrong\u003ecertified organic\u003c\/strong\u003e farms and milled specifically for idli and dosa batter. It is not chemically polished or bleached, so the grain keeps the natural surface starch that gives a ground batter its body and helps it ferment and rise into soft, evenly porous idlis. The rice is steam-sterilised rather than chemically treated, which lowers microbial load while leaving the grain itself untouched.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"1kg","offer_id":49507658301699,"sku":"PS-IDLI-RICE-1KG","price":142.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/purepicked-idli-rice-hero.png?v=1788592446","url":"https:\/\/purepicked.store\/products\/idli-rice","provider":"Purepicked","version":"1.0","type":"link"}