{"title":"On Sale","description":"\u003cp\u003eEverything on Purepicked with a reduced price right now.\u003c\/p\u003e","products":[{"product_id":"pure-sure-polished-rice-sona-masoori","title":"Polished Rice (Sona Masoori)","description":"\u003cp\u003eSona Masoori rice, milled and polished from certified organic paddy. The grain is medium-short and cooks light and separate rather than sticky, which is why it suits everyday meals, pulao and curd rice more than it suits biryani. Polishing removes the bran layer, so this is white rice by design — softer, faster-cooking and milder than the \u003cstrong\u003eunpolished\u003c\/strong\u003e form. Each batch is steam-sterilised before packing.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"1kg","offer_id":49380293443843,"sku":"PS-POLISHED-RICE-1KG","price":112.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/35269ca9-425a-41d9-8ce8-aad4e601aa34.png?v=1788774247"},{"product_id":"pure-sure-semi-polished-rice-rajmudi","title":"Semi Polished Rice (Rajmudi)","description":"\u003cp\u003eRice milled only part of the way, so \u003cstrong\u003esome of the bran stays on the grain\u003c\/strong\u003e. That is the whole idea: white rice has had the bran stripped for looks and shelf life, brown rice keeps all of it and takes real commitment to cook, and semi-polished sits between the two. It cooks close to the timing you already use, tastes faintly nuttier, and keeps a little of what milling normally removes.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"1kg","offer_id":49380293476611,"sku":"PS-SEMI-POLISHED-RICE-1KG","price":94.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/purepicked-rajmudi-hero.png?v=1788592460"},{"product_id":"pure-sure-beaten-rice-poha","title":"Poha (Beaten Rice)","description":"\u003cp\u003eWhite rice flattened into flakes, and \u003cstrong\u003enothing added\u003c\/strong\u003e to keep it white. Poha is a refined product by definition — the bran comes off before the grain is flattened — so this is a light, quick-cooking staple rather than a whole grain. The flakes soften under running water in seconds and hold their shape in the pan instead of collapsing into paste, which is the difference between good poha and disappointing poha.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"500g","offer_id":49380295377155,"sku":"PS-POHA-500G","price":81.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/purepicked-poha-hero.png?v=1788592444"},{"product_id":"aadhimalai-pickle","title":"Kotagiri Pickle","description":"\u003cp\u003eAadhimalai's Traditional Pickles are slow-made achaar from produce handpicked by local Nilgiris farmers, cured the old way with spices, salt and oil rather than chemical preservatives. Each jar keeps the character of its base: tangy raw Mango sun-dried and folded into a bold spice-and-oil masala; bright Lemon sun-cured to mellow its bitterness before spicing; punchy Garlic with whole cloves steeped in aromatic spice; and the classic South Indian Aavakkai, chunky raw mango with mustard, red chilli and \u003cstrong\u003ecold-pressed\u003c\/strong\u003e oil.\u003c\/p\u003e","brand":"Aadhimalai","offers":[{"title":"Aavakkai (Raw Mango)","offer_id":49380297867523,"sku":"AAD-PICKLE-AAVAKKAI-RAW","price":180.0,"currency_code":"INR","in_stock":true},{"title":"Garlic","offer_id":49380297900291,"sku":"AAD-PICKLE-GARLIC","price":126.0,"currency_code":"INR","in_stock":true},{"title":"Lemon","offer_id":49380297933059,"sku":"AAD-PICKLE-LEMON","price":85.0,"currency_code":"INR","in_stock":false},{"title":"Mango","offer_id":49380297965827,"sku":"AAD-PICKLE-MANGO","price":180.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/243115ab-d379-414a-954e-f3bf7a3fe757.png?v=1788875037"},{"product_id":"aadhimalai-honey","title":"Kotagiri Honey","description":"\u003cp\u003eKotagiri Honey is forest honey harvested by tribal communities of the Nilgiris Biosphere, most of it taken from \u003cstrong\u003ewild hives rather than managed apiary boxes\u003c\/strong\u003e. That's also the reason the colour, thickness and crystallisation shift from batch to batch, depending on what was flowering nearby that season — variation that is the honey behaving normally, not a defect.\u003c\/p\u003e\u003cp\u003eRaw and unblended, it works as an everyday sweetener wherever honey is called for.\u003c\/p\u003e","brand":"Aadhimalai","offers":[{"title":"Wild Honey \/ 50g","offer_id":49380298850563,"sku":"AAD-HONEY-WILD-50G","price":100.0,"currency_code":"INR","in_stock":true},{"title":"Bitter Honey \/ 250g","offer_id":49587692699907,"sku":"AAD-HONEY-BITTER-250G","price":450.0,"currency_code":"INR","in_stock":true},{"title":"Florea Honey \/ 250g","offer_id":49587692732675,"sku":"AAD-HONEY-FLOREA-250G","price":600.0,"currency_code":"INR","in_stock":true},{"title":"Ginger Honey \/ 250g","offer_id":49587692765443,"sku":"AAD-HONEY-GINGER-250G","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Pepper Honey \/ 250g","offer_id":49587692798211,"sku":"AAD-HONEY-PEPPER-250G","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Saffron Honey \/ 250g","offer_id":49587692830979,"sku":"AAD-HONEY-SAFFRON-250G","price":350.0,"currency_code":"INR","in_stock":true},{"title":"Cinnamon Honey \/ 250g","offer_id":49587692863747,"sku":"AAD-HONEY-CINNAMON-250G","price":315.0,"currency_code":"INR","in_stock":true},{"title":"Honey with Dates \/ 250g","offer_id":49587692896515,"sku":"AAD-HONEY-DATES-250G","price":245.0,"currency_code":"INR","in_stock":true},{"title":"Honey with Fig \/ 250g","offer_id":49380299112707,"sku":"AAD-HONEY-FIG-200G","price":315.0,"currency_code":"INR","in_stock":true},{"title":"Honey with Dry Grape \/ 250g","offer_id":49587692929283,"sku":"AAD-HONEY-DRY-GRAPE-250G","price":245.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/a58687be-aab3-4e27-adc6-965a6f8ab120.png?v=1788875036"},{"product_id":"two-brothers-organic-farms-sattu-atta-stoneground","title":"Sattu Atta, Stoneground","description":"\u003cp\u003eSattu Atta made from a single ingredient — roasted Bengal gram (chana), stone-ground — with no additives or preservatives per label. Roasting the chana whole before milling is what gives sattu its toasty, nutty flavour, distinct from plain besan.\u003c\/p\u003e\u003cp\u003eIndependently lab tested for microbiology and heavy metals, both clean. \u003cstrong\u003eHigh in protein (~18g\/100g)\u003c\/strong\u003e and dietary fibre (~10.5g\/100g), which is the reason it has traditionally doubled as an energy food.\u003c\/p\u003e\u003cp\u003eSuited to sattu drinks, parathas, litti and laddoos.\u003c\/p\u003e","brand":"Two Brothers India Farms","offers":[{"title":"1kg","offer_id":49380300325123,"sku":"TB-SATTU-ATTA-1KG","price":276.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/SattuAtta1kgFOPTBIFDOM.jpg?v=1788636683"},{"product_id":"two-brothers-organic-farms-sprouted-rajgira-atta-sprouted-amaranth-flour","title":"Sprouted Rajgira Atta (Sprouted Amaranth Flour)","description":"\u003cp\u003eTwo Brothers' Sprouted Rajgira Atta is \u003cstrong\u003estone-ground\u003c\/strong\u003e from 100% Rajgira (amaranth) that has been soaked, sprouted for about 24 hours, and sun-dried before milling, with no additives or fillers on the label. Amaranth is a naturally gluten-free grain, and the sprouting step is meant to make it easier to digest while keeping its natural protein, fibre, calcium and iron intact. A staple for vrat\/fasting-day rotis, parathas, pooris and halwa, it can also be blended with wheat atta for everyday chapatis.\u003c\/p\u003e","brand":"Two Brothers India Farms","offers":[{"title":"500g","offer_id":49380300521731,"sku":"TB-SPROUTED-RAJGIRA-ATTA-500G","price":355.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/Rajgira_Atta_500g_FOP.jpg?v=1788636688"},{"product_id":"two-brothers-organic-farms-bajra-atta","title":"Bajra Atta","description":"\u003cp\u003eBajra Atta is stone-ground from 100% pearl millet, with no additives or preservatives on the label. Stone-grinding retains the bran and germ of the unpolished grain, giving the flour more fibre and minerals than high-speed roller milling, and the \u003cstrong\u003esingle-ingredient\u003c\/strong\u003e list means nothing is added to bulk up or extend it.\u003c\/p\u003e\u003cp\u003eBajra is traditionally eaten in winter for its warming, energy-dense character, and works well on its own for bhakris or blended into regular atta for chapatis, puris, and breads. Packed in 1kg resealable bags, it's made in a facility that also processes wheat, seeds, and nuts.\u003c\/p\u003e","brand":"Two Brothers India Farms","offers":[{"title":"1kg","offer_id":49380301242627,"sku":"TB-BAJRA-ATTA-1KG","price":118.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/1550ad2d-81af-4803-bf47-da0088d7f5b9.png?v=1788867753"},{"product_id":"red-poha-beaten-rice","title":"Red Poha (Beaten Rice)","description":"\u003cp\u003eRed rice flattened into flakes with the \u003cstrong\u003ebran left on\u003c\/strong\u003e, which is the whole point of it. That reddish-brown layer is what a white poha has had milled away, and it carries the fibre, the faint nuttiness and the firmer bite. The flakes take a little longer to soften than white poha and hold their shape better in the pan, so an upma made with them stays separate rather than turning to paste.\u003c\/p\u003e","brand":"Pure \u0026 Sure","offers":[{"title":"500g","offer_id":49440039600387,"sku":"PS-RED-POHA-500G","price":66.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/7238\/2467\/files\/purepicked-red-poha-hero.png?v=1788592446"}],"url":"https:\/\/purepicked.store\/collections\/on-sale.oembed","provider":"Purepicked","version":"1.0","type":"link"}